The Key Success Factors Research And Analysis Of Mobile Terminal Chipset Company

Mobile terminal is a very important element in the whole mobile communication industry, with its development and booming, the mobile terminal is not only contribute to the operator’s service development and income increasing, meanwhile to improve the end user’s experience, so which attracts many companies to investigate in this industry. As the most important element in this industry, mobile terminal core chipset vendor can provide the most core part:application processor, baseband process, RF transceiver, power management and so on together with the stable OS and application software running on them, the mobile terminal performance is decided by the chipset performance directly.In chapter1, firstly a brief introduction of mobile terminal industry is given, the companies of this industry are split into two categories:the domestic group and the international group, then the KSF(Key Success Factor) of mobile terminal chipset companies is established as study content, lastly the particular study method and meaning is listed after introduced the basic concept. In chapter2, the mobile terminal chipset industry is analyzed comprehensively via basic financial and income increasing status, then the typical companies are identified, finally the study method and steps is designed. In chapter3, the industry is firstly analyzed with the KSF method and lists all the success factor, then the particular analysis method for each company is given. In chapter4, Qualcomm company is analyzed in leading advantage and special operation model areas by deploying leading company analysis method, then the KSFs are identified. In chapter5, Mediatek company is analyzed in competitive strategy area by deploying competition analysis method, then the KSFs are identified. In chapter6, Spreadtrum company is analyzed in industry competition, company strategy areas comprehensively by deploying company reality analysis, then the KSFs are identified. In chapter7, the KSFs of all typical companies are analyzed and compared firstly, then some advice of development is given to all the domestic companies, at last the limitation of this thesis is summarized.