Research On Development Strategy Of Shenyang YASKAWA Electric Co.,Ltd.

In recent years, with the attention on manufacture equipment and technical reformation works of the nation, the confidence of manufacturing equipment industry development has enhanced greatly. At mean time, it has driven the supporting industries of equipment manufacturing. Shenyang Yaskawa Electric Co., Ltd is the references of study of this topic.Shenyang Yaskawa Electric Co., Ltd is a new company of servo motor production. With the performance and price ratio increasing of full digital AC permanent magnet servo system, its market demand will grow steadily since AC servo motor is the control motor type of high-grade precision components. Through the opportunity of national industrial policy adjustment, it will be the key period of Shenyang Yaskawa Electric Co., Ltd development in future, and is also the strategy opportunity period of Shenyang Yaskawa Electric Co., Ltd brand expansion. In the case, it is important for company to develop a reasonable and effective strategy of research and development.The basic research method of the essay is the analysis model and method, which has analyze wholly and systematically the external environment, the internal resources and main business in the road of Shenyang Yaskawa Electric Co., Ltd development. It established a the development direction of making product with the technology and implementation brand to expand business.Through the study of this essay, in order to strengthen the servo motor business, it shall adopt set optimization, differential and talent strategy, fully absorb the domestic talents, efforts to study international advanced technology, improve product development and design ability, and strengthen product development and marketing, in order to improve the domestic market competitiveness of own products. At mean time, it shall enhance the international market competitiveness and try to find a market opportunity to expand the existing scale and efficiency of company with the technology cooperation with international well-known enterprises and its international marketing means. As well as the ancillary products, it shall take the competition and cooperation to build the company’s strategic alliance. At the same time, it must also make a reasonable and effective strategy implementation method and protection measures.