Research On Green Growth Strategy Of Chengdu CSG Glass Co.,LTD.

Environmental governance and greener economic development have gained a great deal of attention since the introduction of sustainable development concept. Under the double pressures of financial and environmental crisis, transition to a greener and low-carbon development model has come to the focal of firms’strategy deployment to provide priorities and advantageous for the organization in fierce competitive market. For a typical energy-intensity industry, green growth plays significant role in sustainable development of glass manufacturing firm from the architectural material industry.As a well-know domestic comprehensive enterprise, Chengdu CSG Glass Co., LTD. is distinguished with its non-peered influence in the industry. Its core business is of research, development, production and operation for high-grade float glass, engineering and architectural glass and equipment technical consultation and service, etc. This paper selects Chengdu CSG Glass Co., LTD. as the object to implement case study and provide reference for homogeneous firms’strategy formulation and implementation.Drawing on the green growth theory and enterprise development strategy theory, this paper systematically analyzes the internal and external of its environment as well as its capacity, and applies the analytic framework of SWOT to develop the core strategy of implementing green growth, recourse circulation and environment friendly, finally suggests corresponding supporting measures to meet the company’s sustainable development.This paper indicates that green management, green technological innovation, green marketing, and green managerial system should be given priorities for firm’s governance, projects, and revolution. By means of building as well as developing the concept of green growth, improvement of dynamic capacity and the scientific allocation of resources are expected to meet to stay away from the low-cost competition.