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The Empirical Study Of The Agricultural Bank Of Y City On The Electronic Banking Busines’s Performance Appraisal

Posted on:2016-10-11Degree:MasterType:Thesis
Country:ChinaCandidate:B C TanFull Text:PDF
GTID:2309330470463627Subject:Business administration
Abstract/Summary:PDF Full Text Request
By the end of 2014, the e-banking customers of the four big state-owned Banks had already exceed more than 1billion units, electronic bank annual volume of 1.3quadrillion yuan, internet banking replacement rate reached more than 85%.With the rapid development of network economy and e-commerce, the current number of Chinese Internet users reached 420 million, Internet has been launched into the size of the storm, and its development process gave birth to the huge demand of the market for electronic banking, has provided a broad space for development of electronic banking.Using electronic bank for bank related business, the convenience of our customers demand, to provide customers with more convenient banking services has become a priority, the customer’s choice of bank service mode is gradually changing,from traditional counter service to give priority to with the bank on the net of the electronic banking service mode transformation, electronic banking market developed rapidly, and it has enormous potential.In this case, the status of the electronic banking is more and more important.And the battle for the electronic bank customers t become more and more competitive.However, the current domestic commercial Banks has many mistakes for the performance appraisal of the electronic banking business.on the problem of the performance appraisal of the current performance appraisal index number remains focused on light quality, evaluation is not prominent, the assessment system is not perfect and so on.Therefore, explore the root of the electronic banking performance appraisal problems, build a set of suitable for electronic banking business performance evaluation system to enhance the level of commercial bank electronic bank business development is of great significance.Using the Agricultural Bank of China of Y ciyt as an example, this paper explore the feasible measures that the commercial Banks can take on the electronic banking business performance appraisal.In the process of study mainly adopts the induction method, literature research and empirical approach.Through on the current status of the agricultural bank of china of the Y city electronic banking business, summarizes the problems in terms of performance appraisal;Then with the aid of KPI and EVA theory to build the electronic bank performance appraisal system.In terms of the specific design of index weight, introduced the MPC(paired comparison method)...
Keywords/Search Tags:The agricultural bank of china, Electronic Banking Business Performance appraisal, Empirical analysis
PDF Full Text Request
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