Study On The Problems And Countermeasures Of The Enterprise Culture Construction In SDIC Datong Energy Investment Company

In the late1980s, the concept of corporate culture management wasintroduced in China, received extensive attention. many scholars, experts andentrepreneurs have begun to study the corporate culture, some of them with thestudy of enterprise culture theory Chinese traditional culture and existingconditions with China characteristic to the construction of effective exploration.With the influence of enterprise culture in enterprise and management circles ismore and more big, the enterprise culture is gradually more and moreenterprises recognized and accepted. Culture enterprise culture to the enterprisehas become more and more important, it has transformed from a simple meansof culture management originally, become the core impetus of the sustainabledevelopment of an enterprise.In today’s society, the enterprise culture is an enterprise is able to the coreand key factors of survival in the fierce market economy environment. In theeconomic globalization and the international situation, enterprises need moreneed to improve their internal cohesion and external competitiveness, so as toachieve its development. In this way, enterprises urgently need to establish theirown corporate culture. Our a group of excellent enterprises grow up in theprocess of opening up and the market economy reform, are in the process ofbusiness growth, a unique corporate culture, such as Haier culture, culturalassociations, Huawei culture excellent corporate culture, to promote the rapiddevelopment of Chinese economy provides an important cultural wealth. SDIC Datong energy company is a large-scale enterprise management. Itincludes coal production and deepprocessing of coal, development,management and comprehensive utilization of coal, electric power, investmentetc. For decades, the National Investment Company in refining, heritage,practicing corporate culture of work, and achieved certain results, the formationof a corporate culture of its own some of the features and modes. In this paper,the hottest topic in current field of management of enterprise culture" in the title,in the full understanding of the basis of the study on corporate culture ofdomestic and foreign experts, scholars, introduced the meaning of corporateculture, elements and structure, characteristics and function, function andmechanism, and the construction of enterprise culture. Focus on thecombination of the development situation of SDIC Datong energy company tenyears, summarize belongs to his company’s enterprise culture and its advantagesand disadvantages. From which we can know the importance of the enterpriseculture of an enterprise, will know how to scientifically established inaccordance with the characteristics of the company corporate culture, willcombine with the experience of successful corporate culture at home and abroad,so as to provide reasonable suggestions for the establishment of SDIC Datongenergy company enterprise culture.