FIT Products Development Research Of The Hexi Corridor

FIT(fashionable and individual travel), as a "new favorite" in tourism market is more and more popular. Traditional team travel as its limitations of organization system and service system, are gradually cannot meet needs of tourists. FIT as a new mode in the development of Chinese tourism industry, with free travel arrangements and personalized travel experience can meet the higher level of spiritual pursuit of visitors. Most of the current tourism products are designed to coincide with the traditional model of travel agencies, the development of FIT products far can’t satisfy people’s growing consumption demand.On September 7, 2013, Chinese President Xi Jinping made important speech at the university of Kazakhstan Nursultan Nazarbayev, put forward in order to make the Eurasian countries closer economic ties and mutual cooperation more in-depth and more vast development space,can use the innovation mode of cooperation, work together for "Silk Road Economic Belt".Lanzhou won the award "best tourist destination" in 2014, start from Lanzhou to begin the northwest travel of China as the slogan, driving the FIT development of Gansu province.Hexi Corridor is located in the gold section of Silk Road, with rich tourism resources and significant characteristics of northwest, is the epitome of a vast natural and humanistic landscape. This study based on basic tourism theory, classified the Hexi Corridor tourism resources, made its statistical evaluation and analysis its tourist market, gives ideas and plan for how to develop FIT products in Hexi Corridor.This paper is divided into six chapters. The first chapter is introduction, mainly elaborated the research background, research purpose and research significance of this article, to summarize the domestic and foreign research results analysis, and presented the research method and technical route. Second chapter for the study of theoretical basis, mainly introduces the tourism spatial structure theory, consumer behavior theory, sustainable development theory,is the theory basis of the following research. The third chapter is the Hexi Corridor tourism resources survey and evaluation, does statistics of major scenic spots in Hexi Corridor, and has carried on the qualitative and quantitative evaluation. The fourth chapter made analysis of FIT customer market in Hexi Corridor, analysis of the source data of recent years, concluded the tourism customer market spatial distribution and population characteristics. Chapters 3and 4 both are realistic basis for this research. The fifth chapter is the development ideas and marketing of Hexi Corridor FIT products, guided by the principle of FIT development,combined with theoretical basis and practical basis list FIT product design and idea, put forward the FIT products image design and marketing strategy. The sixth chapter is Hexi Corridor FIT products support system, the infrastructure condition were investigated, and on how to increase tourism human resources security and the construction funds guarantee Suggestions and measures are put forward. The last chapter is conclusion, to summarise the content of the whole thesis, puts forward research deficiencies.