Research On Corporate Culture Of China Mobile SC Company

Construction and development of corporate culture there is a close business relationship, corporate culture is immeasurable wealth. Especially in a market economy is improving today, competition among enterprises is not only the competition of capital and technology, but also corporate culture of competition. Corporate culture can enhance the cohesion and create a favorable business environment soft, the corporate culture into the production, operation and management, can help companies form their own brand, enhance the competitiveness of enterprises. China Mobile as the Chinese leader in the field of mobile communications has a rich cultural heritage, over the years, China Mobile has "responsibility" and "excellence" as the core enterprise culture, adhering to the "Masanori Ministry of Health, reaching perfection" values, In doing mobile communications business, while not forgetting its social responsibility, the industry has achieved a good reputation. The arrival of 4G era, the competition between China’s three telecom operators are more intense, the main areas of corporate culture is competition. China Mobile how to quickly adapt to the development of the times, in the original basis of further improve their corporate culture system is the focus of future development of enterprises.In this paper, China Mobile SC company as the research object, the status of the corporate culture SC conducted a survey, analysis and evaluation, and in the building of enterprise culture to identify the problems, based on the analysis of the problem on the proposed corporate culture SC Construction of new ideas. In research methods, we use the Denison organizational culture measurement model, questionnaires and interviews and other research methods, corporate culture SC China Mobile conducted a comprehensive analysis, evaluation of enterprise cultural traditions of the sort, from culture The height of the SC corporate culture were discussed in-depth, inside and outside the industry and learn from successful cultural construction and management model, the SC companies in the new situation, how to grasp the direction of cultural construction planning, the ultimate aim is to promote the company to quickly adapt SC age, create new achievements.China Mobile SC company is a representative of grassroots enterprises in the same industry, and in the study of corporate culture, not only can provide some guidance for the SC company, but also that other companies outside the industry to provide a theoretical reference, at the same time also can provide a reference for future corporate culture researchers...