The Research On Enterprises Culture Development Strategy Of GL

The global market of the smart-phone changes enormously and the competition tends to white-hot.Ether domestic mobile brands or international brands is exploring global market positively and trying to crack down the market share of competitors.Domestic mobiles are from the cottage to originally and initiate products which focusing on the qualities.How to explore the global market and keep with the market share of domestic market is one of the main-point we should pay attention to.GL,the representative company of domestic smart-phone brand,is also facing the sever situation of corporate transformation at home and abroad.With the sprawling of the international data,mobile companies have changed the strategies in bonding with communication service.Nowadays they make use of APP to attract customers which is carrying the corporate culture.As the internal motivation,the corporate culture plays an unignorable role in various aspects of company operation and management.How to take the company culture meeting the demand of companies based on the development tendency,affect directly whether GL can share a piece of cake of global smart-phone market or not.This paper analyses the characters of GL and contributions of corporate culture in mobile industry.It based on the background of mobile industry competition.According to Apple,Samsung,HUAWEI,millet corporate culture analysis,obtained the enlightenment.In the construction scheme of GL group's corporate culture,evaluation dimensions and examine the dimensions of the Denison model to collect the questionnaire,the important concept of corporate culture of GL group,and it gave the initiative views and culture contribution schemes on identification system designation,propaganda of corporate cultures,promotion and supporting measures of GL culture.