HJ Corporation Marketing Strategy Research

Environmental protection industry is to prevent pollution and improve the ecological environment, conserve resources provide the material foundation and technical support in the industry. Country attaches great importance to environmental protection policies to attract a large number of investors to enter the industry, coupled with large foreign enterprises to seize the market, making the desulphurization industry has become highly uncertain, more intense combat environment. Enterprises in such dire circumstances, in order to occupy a competitive advantage to beat the competition, relying solely on past experience and the opportunities offered by climate change to succeed it is very difficult to impossible to consolidate and develop the existing competitive advantage, companies must use new ideas, new methods of marketing, strategic decisions, future options and determine new marketing management mode, you must master and apply game theory and method-marketing, strategic management, the company management as the central issue, the company’s overall marketing into the strategic management track.Purchase through HJ Company’s target market behavior analysis to determine the area to determine the local target market strategy in Shandong, Beijing, Tianjin, northeast and northwest regions. Strategic positioning in the industry is mainly the power industry, metallurgy industry, building materials industry, coal industry, steel industry, petrochemical industry and cement industry and other industries, its marketing strategy positioning is-high quality low cost, quality service. And build an environmentally friendly technology-led enterprises based strategies for environmental services as the pillar of differentiated market strategy, quality as the core of the brand strategy, cultivate desulphurization and dust removal, desulfurization and denitrification and wastewater treatment as the leading industries.HJ Company marketing strategy and safeguard measures are:HJ product strategy, including the development of environmentally friendly products nitrogen, ammonia desulfurization technology development:included in the distribution strategy and market development, as well as factory direct sales agent; in pricing strategy can be based on direct the number of buyer and dealer purchases differences, the implementation of the rebate policy, giving a slight preferential pricing; in the service strategy, including development of environmentally friendly technology consulting, transfer and service business; service differentiation strategy. The conclusion that the implementation of the strategy of marketing HJ technical support, quality assurance, price guarantees and service support and other measures.