Policy Research On M&e Industry Development Of Chengdu

The importance of Exhibition industry in promoting the development of urban and region is self-evident in recent years. On October 2011, the city of Chengdu issued the “The policy to promote the development of exhibition industry in Chengdu ”, “The management of the development of exhibition industry in Chengdu ” “Opinions of the Chengdu Municipal Government on Speeding up the Development of the Convention & Exhibition Industry”, “Eleventh Five-Year Plan for the Development of the Conference and Exhibition Industry in Chengdu”,“Twelfth Five-Year Plan for the Development of the Conference and Exhibition Industry in Chengdu”to encourage it. Due to this kind of flexible, innovative system of incentives in the development of exhibition industry policy in place, the exhibition industry in Chengdu has made great steps reflected in scale, level, audience number and turnover. In fact, The success of wealth forum and the World Chinese Entrepreneurs Convention in Chengdu, the western exhibition brands such as Western International Expo Exhibition are all the results of these positive policies.From the perspective of public policy analysis, this paper makes a detailed description of the process of convention and exhibition policy in planning, funding and operation policy, from the policy formulation, implementation and evaluation, etc. We deeply analyzed the three important links.In the process of the policy of chengdu, primarily through a large number of investigation, interview, and on the basis of drawing on the successful experience of other provinces and cities finally completed, have extensive sex, and with chengdu characteristics, laid the foundation for the development of chengdu of convention and exhibition industry.Because of policy more ground, make the policy implementation effect is remarkable.The convention and exhibition industry of chengdu in 2010 to 2012, due to the convention and exhibition industry development policy support, really has been a rapid development, and lays the foundation for subsequent continuous development, therefore, this paper argues that the implementation of the convention and exhibition industry policy of chengdu is a success.On this basis, the further development of the convention and exhibition industry of chengdu policy successfully, and achieved significant effect of the key factors are analyzed.The key factors mainly include two aspects.Chengdu congenital advantage, on the other hand, was the policy of prudence and foresight when making policy.Specifically is chengdu geographic and historical and cultural factors, industrial structure adjustment and development factors, transport resources, reference factors in policy making full investigation and extensive study, etc.But, at present although the convention and exhibition industry development of chengdu has obtained certain effect under the policy guidance, there are still some problems, mainly including the lack of market activity with more money policy and slow the growth of independent brand show, etc.Finally, puts forward the countermeasures of chengdu city convention and exhibition industry development policy advice, and then it discusses the enlightenment to the future related policy-making in modern service industry according to these policy in Chengdu exhibition industry development. On the one hand, we put forward the constructive Suggestions and thinking for the government policy-makers, on the other hand, it also can be used as a useful reference for future public policy decisions.