Beijing Capital Land Chengdu Company Performance Management Program Redesign Based On Balance Scorecard

The real estate market has been developed increasingly mature. As market competition intensifies, only by preparing and implementing effective and long-term development strategy that the real-estate enterprise in the fierce market competition can keep its predominance. People are the key to implementing strategies. Strengthening the management of human resources, so that enterprises continue to add the power of development needs. There are six modules of human resource management,performance management is one of the most important modules, with a proven,scientific performance management system, and the implementation of the strategy plays an important role in promoting. Balanced Scorecard achieves the organic combination of strategy and performance. It illustrates the strategy and the implementation of the specified direction through financial, internal operations,customer development and learning in four dimensions. Meanwhile the Balanced Scorecard provides the assessment basis for the company to get better implementation of performance management and facilitate the strategy development.Based on the Balanced Scorecard, this paper uses qualitative research methods and quantitative analysis to redesign the solution of performance management by using modern management theory of strategic management, strategy maps, performance management and key performance indicators. First, based on the background of BCL Chengdu Company, it analyzes the company’s development strategy, and uses the balanced scorecard and strategy which created by Kaplan and Norton to describe the development strategy of Chengdu company from the above four dimensions. Second,the company strategy has been resolved from top to bottom to every level of the company. It uses The Analytic Hierarchy Process(AHP) to calculate key performance indicators at all levels of the weight. Finally, according to the plan management system,it completes the entire performance management redesign to land the development strategy of the company. At the end of the paper, from the point of views of role of the leaders, establishing performance management organization, performance management mechanism and reward mechanism, it proposes safeguard measurements for the smooth implementation of the performance management program to ensure the smooth implementation of the new performance management program.Based on balanced scorecard theory, the performance management redesign of Beijing Capital Land Chengdu Company is an attempt at using advanced management method in state-owned enterprises. It provides the references for staff development,salary management and incentive management and helps the enterprise work more scientific and meticulous in the field of talent management. The balanced scorecard solution solves the problem of guidance lackage of the strategic implementation and performance management. It also provides some references to performance management in real estate industry.