Research On Key Techniques Of Radio Resource Allocation In Relay-enhanced Cellular Networks

With the rapid development of internet,which has improved the timeliness and effectiveness in the communication between enterprises and clients,it is obvious that the traditional marketing strategy has its own limitations,but with all kinds of new media marketing of the internet,we can strengthen the flatting of marketing channel with the way of timeliness, effectiveness and low-cost.Therefore,with the rapid development of new media,and the mature of many techniques as well as the great support of the government,new media is becoming the promising sunrise industry.many people joins this field,focusing on this kind of marketing is a trend now,weather traditional or new e-commerce enterprises are all scrambling for and looking forward to gaining some fields on new media marketing.so developing new marketing channel is imperative.However,we lack much experience in the combination of traditional and new media marketing,also in the professional management of brain talents and marketing,. we must catch opportunities to improve the marketing ability on the new information technology if we want to adapt to the cut-throat competition and keep up with the trend of new media development.This paper puts the marketing research of Lk’s air purifier from medical fields turns to the civil fields as an example,Lk is an hi-tech joint-stock company that focuses on the research and development,also manufacture and sales as well as after-sales of the products about purifying and sterilizing of air and medical instruments.Because of the serious pollution and the detonation of the civil air purifier,LK decides to enter the civil market,this paper combines the personal practice in air purifier’s wechat marketing and e-commerce marketing with the theory of 4P,confirming the marketing strategy of air purifier,meanwhile,we put forward the management model of combining the new media with traditional media for the new development.This paper,on the research method, Mainly adopt the theory of dissemination, journalism, advertising and media management, and other related disciplines;on the Specific research,this paper used SWOT analysis, marketing 4P theory, comparative deductive, inductive and deductive case analysis. This paper takes a typical example, comprehensive use of logical reasoning, analogical reasoning, and more extensive use of interdisciplinary knowledge points to explore ways to adapt to the trend of rapid development of Internet, and also explore that Chinese enterprises should how to take advantage of new information technology, new media marketing strategies for innovation, finally achieve branding and product marketingCombining the analysis of competitors’ marketing strategy in this paper with the actual situation of the LK, LK worked out a promotion program that mainly targeting at Wechat marketing and on-line marketing,and supplementing in the promotion of hospitals, pharmacies, residential areas and commercial offices, meanwhile,LK also worked out target customer strategy, product strategy, pricing strategy to adapt to its own status, which has practical significance for the marketing of LK from civilian to medical field, while exploring an effective shortcut for quick branding of traditional enterprise restructuring electricity supplier,also which has the theoretical guidance and practical meaning for the use of new media enterprise brand marketing,and helping companies build brand image.