The Research On Developing Strategy Of Anji Logistics Company

Company is now in the face of competition in the market and under great pressure of survive and development. Consequently, setting a clear and practical strategy of development is key to future success.With the economy globalization, the economic development of China and the worldwide economy recover, the development of the automobile industry has been the revitalized.In 2013, the total sales of the china automobile is more than 20 million. It is believed that with the development of the inner land and the step-future market booming of the east region, the future of the production of the automobile is confident. In addition, with the construction of the free trade area in Shanghai, Tianjin, more imported cars from foreign enterprises will be introduced into the Chinese market. According to the domestic auto industry development situation, vehicle manufacturers will also have a reshuffle. The future of China’s automotive logistics industry will also get better developed with the demand for all types of vehicle from all regions. And with the development and expansion of the domestic auto companies, they will gradually expand out of the country, into the world.Meanwhile, with the fast upgrading of electronics and information technology, satellite positioning, RFID technology and logistics equipment, the Internet of Things will definitely be more closely linked to the internet. Thus, operations and logistics enterprises will bring about revolutionary changes in management-the use of high-tech will greatly enhance the market competitiveness of logistics enterprises.At present, China’s logistics industry is undergoing profound changes. Fresh new business models and trends bring both development opportunities and challenges to the traditional specialized logistics companies.Anji Automotive Logistics is not only a leading enterprise in China logistic industry, but also the wholly owned subsidiaries of the country’s largest carmaker Shanghai Automotive Group Co., Ltd. As a result, the company’s development strategy needs to meet the group’s whole strategy. Under the new situation, Anji Logistics undertook three missions of SAIC: First, to provide a solid logistic guarantee for the development of SAIC main business, as well as to support the overseas business; Second, to quickly achieve Economies of scale, and to drive the revenue of services accounted for the overall revenue in the whole group; third, to explore a prospective business model and get capital market recognition and start IPO, and finally become a well-known integrated logistics company.In this paper, the classic Business Administration Five Forces model, PEST model competition matrix, internal and external factor evaluation matrix and other tools inside and outside the enterprise environment are analyzed to identify the key factors that influence the development of enterprises. It also will use the SWOT matrix analysis to identify the opportunity, threats, strengths and weaknesses faced by enterprises. From outside factors to inside factors, this paper will be based on Michael Porter five basic strategic theory. And by the step-by-step analysis, combined with the three mission entrusted by SAIC, the future direction of the business will be finalized to develop business over the next three to five-year development plan and the measures to ensure the implementation of the strategy will also be discussed.Anji Automotive Logistics Co. take the automotive logistics business as the core, and view expanding non-automotive logistics business and build a logistics platform and cross-border development as the strategy for the overall development. Combined with the real situation, a strategy for the implementation of safeguard measures is made from organizational structure, innovation mechanisms, human resources, supply chain management and corporate culture.