Research On Automobile Ro/Ro Logistics Development Strategy Of Chenglingji Port

The development of domestic consumer demand for commercial vehicle has brought good opportunities for development of automobile logistics industry,but with the improvement of traditional automobile circulation,land transportation is increasingly difficult to meet the needs of the automobile industry development.At this moment,Waterway Ro-Ro Transport stands out in the field of automobile logistics by strong professional,large transport capacity and low cost.As an important part of the logistics car unloading,it has become an important research topic that how to improve the competitiveness of automobile ro-ro logistics terminal and meet the changing needs of the automobile manufacturers and consumers.The article first clarified the connotation of the automobile logistics,the automobile ro-ro terminal and the automobile ro-ro logistics,introduced the development strategy theory and integration strategy involved in the article.Based on the necessity of the construction of the automobile ro-ro terminal in Chenglingji Port,this paper describes the present situation of the domestic automobile ro-ro logistics industry from the development of china 's automobile logistics industry,car ro-ro terminal operation and the development prospect of car ro-ro logisticscar,analyzed the internal and external environment of the port,sumed up the opportunities,threats,advantages and disadvantages of the development of ro-ro logistics;after cleared the development vision and objectives of chenglingji port automotive ro-ro logistics,the peper laied the port shouled implement carry out the integration strategy by SWOT matrix analysis,the vertical integration strategy included freight forwarding and logistics business,getting the land transportation team and hooking shipping booking area;the horizontal cooperation development strategy included the establishment of a full range of logistics strategic alliances,joint venture to establish ro-ro terminal and rich port routes.Finally,the paper discussed the specific strategies,included business development strategy,talent introduction and cultivation strategy,internal management strategy,port logistics informationization strategy and policy support strategy.The maximum value of this paper is help managers to form an objective and comprehensive understanding.of Chenglingji port ro-ro logistics,clear the future development direction of port,so as to better carry out the allocation of resources and two construction work.At the same time,Chenglingji port as one of the eight daliang port of the Yangtze River System,researched on the development strategy of the automobile ro-ro logistics also can provied the theoretical basis and reference for other inland port.