Memory And Resonance: The Research Of The Silk Road Linear Culture Heritage Tourism

The Silk Road generally means the thoroughfare linking the East and the West, which originates from East Asia and ends with connecting Europe and North Africa via Central Asia and West Asia down the ages and it is of great significance in the world history. After over two thousand years’ development, it has been the main road for economic, political and cultural communication between the eastern and western civilizations from the original ancient trade route and has made important contributions to the common prosperity of the human beings. In 2013 Chinese President Xi Jinping proposed the building of “the new Silk Road Economic Zone” and “the 21 st Century Maritime Silk Road”. It’s an important strategy by actively cooperating with nations along the road on economy to build political mutual trust, economic integration and cultural tolerance community with the “Silk Road” historical symbol as the basic concept. In 2014, China transnational joint declaration Silk Road: Chang’an-Tianshan Corridor included in the “World Heritage List” as line cultural heritage; China will invest $40 billion to found silk road fund directly supporting the establishment of “OBOR” construction, bringing advantages to the concept of the Silk Road. Therefore, how fully extend the stereo and diverse concept value of the Silk Road, how revive the leading culture line role of the Silk Road from point to line to net, how dig the connotation and tourism potential of the Silk Road and bring good memories and deep sympathy for the tourists have become hot topics concerned commonly by the academia and government.This article is written from the perspective that the Silk Road is a new type heritage of the linear cultural heritage based on the theoretical basis of authenticity and diamond Model. It emphasizes on examining the large scale linear cultural heritage cross provinces, regions and nations in synthesis of multidimensional thinking. This article focuses on the point of the development sequence of the Silk Road and playing the Silk Road as a "wonderful corridor" to communicate and cooperate leading role with the world heritage opportunity. It takes the Silk Road in Shan’xi with the most Chinese cultural heritage points specifically after world heritage success. The paper adopts the diamond model to analyze the current situation and the main issues of developing cultural heritage tourism of the Silk Road in Shan’xi and selects Daming Palace, one site of spots on the Silk Road in Shan’xi, as an example. It takes the method of descriptive analysis and factor analysis in SPSS through the questionnaire to explore tourists’ satisfaction and recognition of perception of the site before and after the successful declaration and provides feasible methods to improve the site’s recognition. The conclusion is that we should construct the tourism network system of the Silk Road in Shan’xi with guiding by the idea of sharing cultures and memories, and then innovate to “Silk Road” of Chinese section and international section for win-win cooperate with ensuring by integrated marketing, wisdom tourism and multi-management which promotes brand value of the Silk Road lineal cultural heritage tourism. Really make the Silk Road become “international cultural tourism gold corridor” and “tourism image of China”.