Research Of Development Strategy Of Datong Freight Transportation Company

With the rapid development of modern society,the mode of economic development is changing rapidly.However,China's freight forwarders have long been in the traditional low level of operation,weak organizational capacity,lack of effective business network and professional logistics management experience.The transformation of the economic situation has made the market demand more and more for the quality and service level of freight forwarder enterprises,and the traditional agent transport service has become increasingly difficult to meet the demand of the market.In the face of more and more transparent price,more and more demanding customers,the traditional single freight forwarding business,bared the disadvantages of backward technology,the transformation of freight forwarding industry become an inevitable trend.Based on the research object of Datong freight forwarding company,this paper focuses on how to scientifically and rationally analyze and evaluate the operation status of the company,and then effectively formulate the company's development strategy.Article starting from the basic theory of freight forwarders and development strategy,this paper expounds the definition of freight forwarders and development strategy research,characteristics,research content and the development present situation,with the PEST framework to the freight forwarding industry of the external environment analysis,using the SWOT analysis method for general freight representative company facing the internal environment and existing strengths,weaknesses,opportunities and threats were analyzed,and on the basis of the existing source agent and related data using the grey forecasting model to predict the future goods amount for 3 years and the trend of the market share.Analyze the predicted data and conclusions,on the basis of the above analysis conclusion,formulate the corresponding development strategy,and then the development strategy of comprehensive evaluation,determine the accord with the actual situation of the company's business development strategy,want to Datong freight forwarding enterprise development to have certain guiding significance.