Research For Improvement Of Market Competitiveness Of Henan’s Animal Products

With the deepening of the reform of the Ministry of Agriculture.Since the reform and opening-up policy was carried out,the animal husbandry in China has been developing sustainedly and steadily with enhanced comprehensive productive power of the animal husbandry and the bright prospects of the market development.Henan,as an important base for animal products,has to some degree,comparative advantages om the developmentof the animal husbandry.However,it is still faced with some contraditions.Fox example,the quality of animal products supplied is not completely taiiy with demanded;the increase of the animal husbandry does not match the capacity of its resource;the incerase of animal porduct supply is not in pace with the incerase of the livestock farming incomes.So the most urgent task on hand is to turn the resource and location advantages into competence advantage of animal products.The research of this article is in view of the current research status.Henan livestock market has also been a rapid development, but due to reasons foundation is weak, making the competitive aspects of Henan livestock cultivation there are more problems. This study is aimed at such research status, emphasizing the main role of livestock production and processing enterprises in the competitive formation, Henan livestock sub-sector of the market competitiveness of research. In the course of this study, the paper first for livestock related concepts were defined and the competitiveness of the market and enhance the content of the policy theory was analyzed on the basis of theoretical analysis, this paper Henan livestock market development status, the sub-sector of the market competitiveness of different problems in livestock industries are analyzed on the basis of the analysis of the above issues, this paper based on factors affecting the competitiveness of the construction market in Henan livestock market competitiveness judgment model, and the use of AHP method, Henan livestock in the processing, storage, transportation and marketing aspects of competitiveness were analyzed to find the key factors affecting the formation of Henan livestock market competitiveness, and for the quantitative analysis of the conclusions, according to livestock industries targeted livestock are proposed to enhance the market competitiveness strategy.Through this study, not only fully understand the current situation and problems of Henan livestock production and development, but also an objective to find the key factors affecting the competitiveness of Henan livestock market, improving livestock production as business-related decision makers improve the market competitiveness of livestock has played a reference and reference value.