Research On The Development Of Urumqi Tourism Industry

Tourism industry as a new economic growth point and pillar industries cities,the position and role in the national economy increasingly prominent, important part of the tertiary industry, is one of the development potential of the world’s fastest emerging industries, is hailed for "sunrise industry." Abundant natural resources is a solid foundation for the booming tourism industry in Xinjiang.Urumqi,the capital of the western border of the city belongs to the center of the city is the economic, cultural, and economic center of Xinjiang has rich tourism resources and geographical advantages. In the critical period of restructuring and development of Urumqi, the tourism industry is facing unprecedented economic development opportunity. Travel tourism resources as a material basis for survival and development, and has an extremely important role in tourism development. In this paper, in order to enhance the development of the tourism industry is worth Urumqi depth and extensive research resources to take full advantage of the edge region, promote Tourism in rapid, sustained development trend. Pointed out that we should vigorously develop Urumqi city tours, make Urumqi travel industry in terms of product development, facilities and other tourism to develop appropriate programs and services for different levels of the needs of tourists. While adding pointed implement government-led, regional joint development of strategies for sustainable development is the inevitable choice for the development of tourism industry in Urumqi. Efforts to further strengthen international cooperation against terrorism and safeguard stability, both inside and outside together to boost confidence to expand the development of inbound tourism in Urumqi, Xinjiang tourism economy to ensure sustained by leaps and bounds, to achieve the goal of the tourism industry.I on the basis of previous studies, the development of the tourism industry from the perspective of the advantages, disadvantages, opportunities and challenges of starting, consider upgrading the strategic thinking of the tourism industry. The reason why the focus using the SWOT method, because of the internal and external factors Urumqi tourism industry awareness plays an important role in the whole analysis, understanding whether scientific, objective, will directly determine the reasonableness of Urumqi tourism industry strategy development, and understanding The final results will provide reference and reference Urumqi tourism industry optimization and regulation. This is the articlediscusses the significance. Based on the current situation and the specific circumstances of the development of tourism in Urumqi tourism development,tourism development analysis of the deficiencies that exist to explain the causes,and the corresponding recommendations. The full text is divided into five chapters.The first chapter is the introduction, outlining the background and significance of this paper, and reviewed a number of studies abroad. Finally, the main innovation of this paper and shortcomings.The second chapter is the status of development of tourism industry. Mainly China, Xinjiang, Urumqi, and current development of the tourism industry were analyzed separately.The three chapter for the development of the tourism industry in Urumqi,using SWOT analysis model to compare the development of the tourism industry in Urumqi, the advantages and disadvantages of the existence of challenges and opportunities it faces possible.The fourth chapter analyzes the status quo of Urumqi further development of the tourism industry, according to the current situation raises some questions Urumqi currently exist in the tourism industry.Chapters of the foundation before the fifth chapter, the confluence of the overall situation, put forward some measures to Urumqi tourism industry development, policy and related methods, and finally put forward some suggestions.