A Study Of Behavior Deviation Of The Market Endogenous Trade Associations

Based on the definition of market endogenous trade associations and empirical investigation, this article referred to “looking for mother-in-law” as behavior deviation.Analyzing with the theory of resource dependence, it tried to explain how the behavior deviation happen and why. The deviation of the logic of membership by J Trade Association evidenced the organizational predicament in some market endogenous trade associations in China. In a context of poor association tradition,low social capital,and monopoly of resource by government,the resource and means to maintain the collective action was limited in such a voluntary trade association, while it failed to obtain necessary resources for organization development by serving its members because its performance lacked the attraction or incentive effects and because its behavior is short of deterrent force. As soon as the board does not function and inner governance loses its efficacy, the secretariat will find no way out its predicament and turn to appeal to government, thereby to share authority and public resources with the latter. This is the only way for market endogenous trade associations in China if they struggle to survive and grow.