Empirical Study On Influencing Factors About Chinese Outbound Tourists Decision

Thailand is a country that is full of charm, and it has strategic location, natural landscape, and rich cultural resources. The Thai tourism industry is built on a beach, temples, smiling image of the industry and so on. For a long time, the Thai tourism industry based on abundant resources, and through the efforts of generations, making the tourism industry occupies a very important position in the Thai economy, which can be regarded as a mainstay industry. China is close to Thailand, and it has a large of population, low-cost travel to Thailand and convenient transportation. It already has become Thailand’s largest tourist source country.China and Thailand have a long friendly history for exchanges, as early the Han and Tang period as, there are close relations between China and Thailand, AD 1--5 years the Western Han Dynasty, the Chinese ship came over Thailand. However, the tourism relations between the two countries are in the development stage. Therefore, this article from the inevitable trend of the development needs of the tourism industry in Thailand now and long-term development of Sino-Thai relations point of view, to go to Thailand tourism consumption of Chinese tourists to do a survey and empirical analysis using a combination of qualitative and quantitative methods, comprehensive It analyzes the development of tourism in Thailand and influencing factors of Chinese tourists to Thailand tourism consumption decisions.Through in-depth research on the travel behavior of Chinese tourists will cross each index analysis, draw a number of conclusions, such as: Chinese outbound tourism potential, middle-income families gradually become the backbone of Thailand’s outbound tourism market in Thailand’s outbound tourism who highly educated, higher-income occupations in the account for a large proportion of young people; mainly tourists in Thailand’s outbound tourism purpose is sightseeing and leisure-based; outbound tourists in Thailand main way to get information is the Internet; tourism in their choice of tours price is one of the main considerations; Thailand’s outbound tourists from the future propensity to consume, most people are still willing to travel abroad activities through travel agencies conclusions.It is important that the development of tourism products, marketing strategy to develop a reasonable, establishing cooperative mechanism for the development of Thailand’s tourism industry, critical to achieving the desired objectives; so for tourism research and practice in Thailand between the two countries, sustainable development exploration strategy, standardization, comprehensive development of tourism and tourism exchanges between the two market integration of tourism management to make some contribution.