Study On The Influencing Factors Of Thailand's Tourism Services Export To China

Thailand has always been one of the most popular tourist destinations in the world and also is a fast developing country in Southeast Asia.It is also one of the top ten famous tourist markets in the world.Thailand is not only known as "the country of Buddhism",but also praised as "the country of smiles".It has rich and unique tourism resources.Under the strong advocacy of the characteristic national culture and the government,Thailand's tourism activities have won more and more applause.In recent years,the number of Chinese tourists traveling to Thailand has gradually increased,and the income of Thailand's tourism has gradually increased,which has become one of the main pillars of Thailand's economic growth.This research use literature analysis method,the research direction of influencing factors of tourism export is not only China's tourism export,but also the topic of influencing factors of Thailand's entry,and the related research summary is analyzed and commented.Based on the data from 1997 to 2017,this paper uses the natural logarithm of Chinese tourists to Thailand as dependent variable,the natural logarithm of Thai baht RMB exchange rate and the natural logarithm of Thai CPI price index as control variable,the natural logarithm of China's per capita GDP,the natural logarithm of investment in Thailand tourism infrastructure and the average population of China's first-tier cities.Including the number of tourist attractions with excellent natural scenery in Thailand and the number of excellent cultural attractions in Thailand as independent variables,empirical analysis to draw the results of the study,and finally put forward suggestions.The results show that the regression results of Thai baht RMB exchange rate and Thailand CPI price index are also not significant.The regression coefficient of China's per capita GDP is significant for the number of Chinese tourists visiting to Thailand.This shows that China's per capita GDP has a significant positive impact on the number of Chinese tourists visiting Thailand.The investment of Thai tourism infrastructure also has a significant positive impact on the number of Chinese tourists visiting Thailand.The average population of China's first-tier cities has a significant positive impact on the number of Chinese tourists to Thailand.The number of excellent natural scenery and cultural attractions in Thailand has a significant positive impact on the number of Chinese tourists to Thailand.