Ancient Towns "Slow City Mode" Performance Evaluation: Consumer Preferences Perspective

With China’s rapid economic development,accelerate the pace of industrialization, modern city has emerged more and more ill,as China’s first "slow city", the ancient villages and towns Gaochun Sam Creek this slow city increasingly trigger mode widespread shock and attention. The "slow city model"has become the new hot tourist model innovation research development, the importance of tourism innovation in the increasingly fierce competitive environment, the tourism industry is especially critical. Consumer perception theory has been the introduction of management scholars, especially applied to research in the field of tourism, increasing attention by scholars, while the performance-related tourism consumer preferences also of concern. In a complex environment of slow city model innovation, consumer preferences and innovation performance of ancient villages have anything to slow city mode contact, and what kind of relationship exists between the four, it is the focus of this study.This study is based on the study of ancient towns and villages, trying to empirical study on the analysis of innovation and development of ancient villages in the use of slow city concepts and models, and in the establishment of the basis of ancient villages Slow City model innovation performance evaluation index system, from the consumer judge who prefer the perspective of innovation ancient city of villages slow mode brings the performance, and ultimately propose appropriate measures and proposals,in order to make better use of slow city model of innovation for the development of ancient villages inject new vitality.