Study On The Financing Mode Of Vegetable Value Vhain Of Shouguang In Shandong

Shouguang of Shangdong Provice has the reputation of "hometown of vegetable", and it is also China’s famous vegetable planting base, collecting and distributing base and wholesale markets. Shouguang has been improving the methods of vegetable planting to expand the scale of vegetables planting recent years. However, an industry’s development is inseparable from the financial support, shortage of funds is the bottleneck of Shouguang’s vegetable industry’s further improvement. Shouguang has formed a series of financing model of value chain, to a large extent ease the funding problems in Shouguang, but the financing mode still exist deficiencies, so we need to explore the theory of the agricultural value chain to solve these problems, to further promote the development of Shouguang ’s vegetable industrial.Firstly, this paper introduces the financing situation of Shouguang’s vegetable industry at the present stage, then analyse the operating mechanism,financing effect and shortcomings of inancing models of value chain in Shouguang. then use fuzzy analytic hierarchy process(AHP) compare the financing efficiency of four modes. Finally, with regard to the shortcomings of the financing model, this paper proposes establishing risk prevention mechanism and bringing the logistics into the financing mode of value chain, and accordingly put forward some related policy recommendations to promote the financing of Shouguang’s vegetable industry.