Studies On Motivation And Model Of Competitive Cooperation

Traditionally, enterprises compete for market share and profit. With the advent of globalization and internet, some problems come into being. Enterprises need much more resources and materials to develop, thus they cannot depend on their own. Surveys show that resources needed by competitive enterprises are interrelated. It is wise for such enterprises to cooperate to reach win-win situation.This thesis reaches a conclusion by analyzing many articles on motivations and models of competition-cooperation, reorganizing and setting the model of competition-cooperation that enterprises will compete when they have similar target consumers and resources are not so interrelated; enterprises will cooperate when they don’t have similar target consumers but resources are strongly interrelated; and enterprises will compete and cooperate when they have similar target consumers and resources are strongly interrelated.This thesis makes a tentative study on whether, why and how enterprises compete or cooperate on three sets of cases at home and abroad. Study shows that when resources are interrelated, it is market and consumer, technologies, strategies, costs, risks, and self-protection that make enterprises decide their compete-cooperate model; when their capabilities are interrelated, it is market and consumer, technologies, strategies and self-protection; when innovation is considered, it is market and consumer, technologies, strategies and self-protection; when risks are considered, it is strategies, materials, costs, risks, and self-protection; when the enterprises aim to protect themselves, it is market and consumers, technologies, strategies, materials, costs, risks, and self-protection.This thesis thoroughly and practically illustrates various conditions, theoretical value of enterprises’compete-cooperate model, as well as weak spots in practice. Last, this thesis points out that some improvement is still needed in further study.