Crowdsourcing Application In User Innovation

Published in 1980 "The Third Wave", the futurist Alvin Toffler once predicted that consumers will be applied to consumer goods production process more impact, which evolved into "The production of consumers", now, this prophecy has been achieved.In the open innovation growing environment, user experience, user innovation and innovation will emerge in an endless stream, the user to maximize the value of the Internet is Crowdsourcing.Business use of the Internet platform and the other end tied to user groups, assign work out, by the collective wisdom of the masses to discover new ideas or solve technical problems. This mode allows the user to participate in the corporate R & D, design, production process, to meet the user’s desire to participate but also to bring significant gains. Thus, crowdsourcing has become a business user innovation value play an important strategy, but the present situation, many companies use crowdsourcing in the presence of a disorganized, blindly follow the phenomenon, and did not achieve the expected results. Based on the application of crowdsourcing in user innovation, enrich and improve the existing theories on the one hand, on the other hand to help enterprises carry out the objectives and the use of crowdsourcing, innovation play better value for users. Based on the theory and analysis of the case, from the current situation, motivation, mode, and other aspects of the application effect of crowdsourcing application in user innovation in a study, the main research contents and results are as follows:This paper describes the background and significance of the research and innovation framework topics, and then through crowdsourcing and user innovation combing both theory proposed mining user enterprises use crowdsourcing innovation resources motivation model, convenient Internet technology innovation and potential users of crowdsourcing mature constitute external motivation enterprise crowdsourcing, internal motivation is mainly to gain a competitive edge, innovative and cost, user-oriented and market-leading brand image to promote the marketing of the three main motives. At the same time according to the motivation of enterprises, literature and many large enterprises use crowdsourcing practice case, summarized the opinions and suggestions put forward style crowdsourcing to solve the problem- crowdsourcing, innovation and creativity style crowdsourcing crowdsourcing three modes and means of fuzzy comprehensive evaluation law proposed crowdsourcing application effect evaluation system for more efficient use of enterprises to provide a theoretical basis for crowdsourcing.In the part of motivation research, put forward the theoretical framework of this paper from the two aspects of internal motivation and external motivation, and were described respectively.Three aspects of external motivation for enterprise crowdsourcing provide convenient conditions and safeguards, so that companies dare to use crowdsourcing. Three internal motivation primarily business users utilize the collective wisdom of low-cost, enhance the innovative vitality of enterprises to gain competitive advantage, while the participation of users but also for business innovation provides a guide, reducing the risk of innovation, to become the market leader. Users can also participate in the process of strengthening the communication and the establishment of the feelings between enterprises and customers, for enterprises to establish a good brand image, and then to rely on the brand of charm to marketing purposes. Three internal motivation from all angles have contributed to the rapid development of enterprises.In Model section, the paper summarizes the three proposed crowdsourcing model, and analyzes their respective operational processes, and the impact on the business generated by each mode. The final comparative analysis of three modes, a reasonable choice for enterprise crowdsourcing model provides a certain basis. Three modes are also users of crowdsourcing innovation in three stages rising.Evaluation of the application stage, it uses the fuzzy comprehensive evaluation method of crowdsourcing innovation in the user application to evaluate the effect, according to expert analysis and selection of the three main package to build a herd evaluation system starting from 13 Influence indicators constitute a set of evaluation factors, while China’s largest crowdsourcing website pig network as an example, the effect of the application were evaluated. Experts from the 30 indicators at all levels of the importance of voting to determine the weight matrix, through the layers of computing fuzzy evaluation found that the effect of its application crowdsourcing well, providing some reference for other enterprise crowdsourcing. By analyzing the factors that influence the effect of extremely crowdsourcing weight may provide some suggestions for improving enterprise crowdsourcing effect. This study using the user enterprise crowdsourcing innovation as the main content, does not include other forms such as crowdsourcing crowdsourcing non-profit organizations, etc., and with a strong creative crowdsourcing-based affirmative attitude towards the existing crowdsourcing Some problems do not relate to. Within a few years, the development of crowdsourcing soon though, a significant role, but there are many problems. Future research should play the role of crowdsourcing, while more attention to study the problems and propose appropriate measures targeted.