The Research On Network Marketing Strategy Of Beijing Xiaomi Scientice And Technology Co. Ltd.

On March 5,2015 in the third session of the twelfth session of the National People’s Congress congress, prime minister li keqiang, in his government work report for the first time put forward the concept of "Internet+", for the first time and put it to unprecedented heights. Visible, use the Internet platform, the use of information communication technology, the Internet and traditional industries, from all walks of life, has become a trend of social change. Under this trend, many emerging Internet company seize the opportunity, gradually into the public eye, and even abroad to create a Chinese brand, millet company is one of them. Millet company was established in April 2010, is a focus on intelligent product independent research and development of mobile Internet companies. So far, the company has released two sets of seven phones and air purifying agent, super television, electric cooker and so on the many kinds of intelligent home appliances, efforts to create intelligent life circle of information age. Millet mobile phone as a pure homebred brand, unlike previous shanzhai, but got quite a lot of consumer recognition, even in the presence of sale when the only iphone phenomenon of plunder. Investigate its reason, thanks to the CEO, Mr Lei jun can not only capture the essence of thinking in the Internet, at the same time, skillfully use all kinds of Internet marketing strategy. In this paper, on the basis of network marketing strategy for millet company case to reveal the millet sales company in just a few short years, over ten million. But in the process of analysis also found the millet company only relying on the shortcomings of online marketing, that many Chinese Internet companies provided valuable experience for reference. At the same time, the marketing mode of Chinese enterprises becomes more and more inseparable from the Internet, the Internet is no longer a simple tools, but the enterprise began to "Internet+" action plan into an important part of enterprise strategic planning, the outstanding performance in the enterprise the attention of the professionals of the Internet, online sales and procurement business, and the use of mobile terminal for company marketing promotion, etc. Therefore, based on millet company as an example to explore the Internet under the network marketing has its necessity.Article USES the research method mainly includes:model method, case study method, literature research and experience summary method, etc. Using these methods, completely analyzes the millet network marketing strategy of the company. First from the traditional marketing 4 p theory analyzes the millet company in price, channel, product, promotion four aspects of the advantage, and from the age of the Internet, the unique marketing network marketing is to summarize the millet company in the marketing strategy of some original methods, existing problems and finally put forward millet company online marketing for other enterprises to carry out the network marketing of the enlightenment. This paper is divided into three parts:the first part includes the first chapter the introduction and the second chapter the basic theory of network marketing; The second part includes the third chapter mainly introduces the overview of network marketing; The third part includes chapter 4 millet company marketing strategy analysis, the fifth chapter the successful experience of millet company marketing strategy, the sixth chapter millet company network marketing and the problems existing in the seventh chapter millet company network marketing enlightenment. Through the above analysis and research, will have Internet gene of enterprise network marketing under the "Internet+"age generalizations have typical characteristics, in order to produce reference to other enterprises.