The Development And Design Research Of Tourist Souvenir Of The Architecture Model With Local Style

The grand courtyards of Shanxi Merchants, which have been honored as the popular forbidden city among the Chinese people, are the most splendid residential buildings in China, and they are the most colorful tourist resources with the special characteristics in Shanxi Province. The heat trend of Shanxi Merchants culture has attracted a great number of tourists since so many people are eager to witness the heat spot by themselves. The tourism surely promotes the development of tourist souvenir market and those with the special characteristics of the local are of great value for the marketing. As the brand of Shanxi tourist culture and to further develop the varieties of tourist resources, we should conduct a deeper development of the products of the local to demonstrate the local style. Shanxi Merchant culture is the typical symbol of Shanxi culture as well as the local symbol, where the soul of the design for the tourist souvenirs is located. The elaborately designed tourist souvenirs with the local style can attract the eyes of the people, promote the development of the Shanxi Merchant Cultural Tourism. Our task is to seek the local cultural characteristic for the demonstration, upgrade the local style of the tourist souvenirs, meet the demand of the modern appreciation of the arts, to create and design the new way of demonstration for the building model souvenir; to conduct the research on the existing problems of Shanxi tourist souvenirs and the market demand by confirming that the tourist souvenirs with local style should be the major aspect for the upgrading of the market, which is of great significance for the promotion of the local tourist economy and Shanxi Merchant culture. In this project, the systematical analysis on the development for the tourist souvenir of the models of the grand courtyard of Shanxi Merchants have been conducted to demonstrate how to create and design the tourist souvenirs with the strong local style, the feasibility and the value of the development of them. Through the study on the characteristics of the grand courtyards of Shanxi Merchants, the design modes which are adaptable for the local culture have been found through the application of the cultural characteristics and art characteristics of the grand courtyards of Shanxi Merchants onto the tourist souvenirs, i.e. integrating the key elements of the cultural background, form, function and materials with the souvenirs, finally making the conclusion of the new thinking way for the development of the tourist souvenir for the model tourist souvenir of Shanxi Merchants. The evidence part of the paper is the design of the model tourist souvenir of wooden assembly for "Multi-offspring Courtyard","Multi-Bless ings Courtyard","Multi-longevity Courtyard"in the Grand Courtyard of the Family Cao as the example to discuss the way, method and experience for the design development as well as the feasibility of the theory. Therefore, it further demonstrates the design and development of tourist souvenir with Shanxi Style shall closely follow the topic of local characteristics, to present the cultural heritage of the buildings of Shanxi Merchants through a new kind of product, which is of real and valuable significance for the design and development to finally provide Shanxi Merchant buildings and arts in a convenient, skillful, real and vivid demonstration for the people.