Research On Supply Chain Management Performance Evaluation Of MC Cosmetics Company

With further development of the globalization of trade and further refinement of the international division, many entrepreneurs and managers come to realize the importance of supply chain management for the enterprise.Faced with fierce market competition, how to improve the competitiveness of their transition to consider how to improve the overall competitive advantage of supply chain, thereby increasing its production capacity, it has become a new trend.Currently, the supply chain management has been basically applied to various fields, such as e-commerce, clothing, manufacturing, its theory and practical application maturity.Although supply chain management has shown a good development trend, but also faced a number of difficulties. How supply chain management successfully applied to various companies and enterprises, how to make the supply chain management easily deal with competition and challenges in various industries, it is a major issue to be resolved every business.The purpose of this study is to understand through basic cosmetics company’s supply chain management situation, evaluating their supply chain performance, we found that the existing problems of supply chain management and related recommendations are given to improve supply chain management, so as to improve the industry’s supply chain management to provide reference.This paper uses the method of literature review on the current domestic and international issues concerning the theory of supply chain management to sort out and analyze, in order to build the theoretical framework of the research paper.Then using interviews and case study analysis, by the MC cosmetics company (MC Company) current status of a full understanding of management, especially in the supply chain management, selecting a representative index, as MC Corporate Performance Evaluation and using AHP (AHP) method to determine the weight of each performance index weights and fuzzy comprehensive evaluation method to calculate the internal performance of their supply chain management, external and overall score results, to identify the main factors affecting the MC supply chain management performance, and taking appropriate measures to improve its supply chain management performance.Through the above findings,their supply chain performance,supply chain performance status quo drawn MC company’s internal supply chain performance,supply chain performance and external supply chain overall performance rating scale in"General"and "strong"between.The results of this evaluation are mainly low MC company between financial capability, learning and innovation, production and demand supply chain member companies, the partners changes, product qualified suppliers, the supply chain operational capability, customer satisfaction and social responsibilities and other issues caused by the presence of.Finally, MC company supply management problems, suggestions from the internal supply chain management performance, external and overall three areas,such as,improving learning and innovation,increasing R & D investment,shorten order cycle arrival,improving customer service levels,strengthen social responsibility and establish an efficient supply chain information systems to effectively enhance the company’s MC Supply Chain Management Performance.