The O2O Strategic Research Of The Public Catering Industry In Kunming

Operation strategy is related to the success or failure of the enterprise’s production and management, which plays a key role in the production and operation of enterprises. And the use of network technology to carry out operations is the Internet+era of business exploration and innovation management model of the necessary activities. In the Internet+era, the network technology by leaps and bounds, with people’s life more closely linked, especially the new generation of young people, their life style has been separated from the network support, such as entertainment, shopping, travel, etc..O2O as a new business model, in the use of Internet technology, the consumer groups and the majority of businesses closely linked, through the way of network information flow, so that the two sides in the virtual world to get a wide range of deep exchanges, which is also an important reason for its popularity.O2O is a combination of online and offline businesses and consumers closely, enhance communication and communication between consumers and online merchants, and the functions of the platform are mainly focused on the acquisition and maintenance of consumer information, business services and other services functions, which makes the O2O become different from the past, a new model of e-commerce, but also in the country set off a O2O boom. With the rise of O2O, many different industries are actively to the industry characteristics of their own industry characteristics and the operation mode of O2O, so as to open up their own second market, which is the most typical of catering enterprises, such as the U.S. group, hungry, scouring little, etc.. These changes really make people bright. Through these platforms we can be more comprehensive understanding of the dietary information, at the same time we began to develop through the APP, the web site of the habit, this simple way of life has gradually become a trend.In this paper, according to the fact that there are many problems in the course of the operation of O2O, the research method of combining theory and practice is put forward. Based on the theory of consumer preference, operation strategy and sustainable development theory, this paper analyzes the external and internal environment of the public catering enterprises, and analyzes the current situation of the public catering enterprises in the new model of O2O, and expounds and studies the problems of the new restaurant development mode. Finally, in the premise of the problem, the use of scientific theory research methods, and put forward the corresponding solution. Through the analysis and Research on the O2O of the public catering operation strategy, it can effectively guide the operation management of the catering enterprises in O2O e-commerce mode, but also help to provide the reference for the traditional industry and O2O mode, which can provide help for the stable and friendly development of e-commerce economy.