Study And Selection Of Logistics Mode Of Company Y’s Import E-commerce Platform

As information and communication technology accelerate the penetration and integration with the field of production, distribution, trade, finance and consumption, importing retail B2C e-commerce platform, which is characterized as small, fast, frequent, gradually rises. The import of e-commerce has become a new important growth point of the development of foreign trade. Import e-commerce model and the traditional model of foreign trade’s requirements for logistics have also changed. Import e-commerce model generally completed in the form of air parcel, and logistics’ influence on the subject of the transaction is obvious. The select of import e-commerce companies’logistics model not only affects the cost of the transportation of goods, but also has a great influence on the buyer’s shopping experience and satisfaction. Bad user experience will inhibit consumers’shopping enthusiasm, directly affect performance and profitability of retail sales of the company, which is extremely unfavorable for the rapid growth of import e-commerce. Therefore, how to choose a targeted logistics model to meet the growing consumption needs of consumers and provide fast, convenient and differentiated high-quality service is very important to the development of e-commerce enterprises in our country.Based on previous studies, this paper makes a in-depth analysis of classification and characteristics of several logistics models used by China’s imports of electronic business platform to achieve cross-border transport of goods. I made a comprehensive comparative analysis of the scope, advantages and disadvantages of four main logistics model. I used typical B2C retail electricity supplier import company Y as the main subject, made a detailed analysis of company Y’s cross-border business platform’s e-commerce model, product, user management features, the process stream of current mode, and the problems. Considering variety of factors that affect logistics mode selection of company Y’s cross-border business platform, This paper established an index system of company Y’s cross-border business platform’s logistics mode selection, and use the grey hierarchy analysis based on FAHP method and TOPSIS decision model based on entropy method to determine the comprehensive score of every mode. Finally I made a conclusion that overseas warehouse Cargo model is suitable for company Y’s cross-border business platform to develop import e-commerce. At last I give specific advice on the implementation of overseas warehouse Cargo model, give the specific business processes as well as problems that should be paid attention to in the implementation to.