Research On The Internationalization Of China’s Financial Software Enterprises

Since joining the WTO, China’s economy has been firmly tied with world economy, especially in the financial software industry. With the development of the "Internet & Finance" and trade liberalization in the worldwide, it’s more competitive between financial software enterprises in 21th century. From resources to products, from innovation to promote, it covers the whole field. Along with the deepening of global contact in financial industry, there are more and more transnational management financial software enterprises. China’s financial software enterprises are also active in the path of internationalization, in order to obtain international market share. From the current situation, the income of the business in the field increased year after year. However, problems of China’s financial software enterprises internationalization development appear when financial software enterprises are growing up. In September 2,2015, China Securities Regulatory Commission released news publicly that they was going to make administrative punishment to the Hundsun, MECRT, Straight flush because of their irregularities. When The news came out, it became a hot topic in society. Under the "Internet finance+" environment, it’s the key point of China’s financial software to achieve a qualitative breakthrough whether China’s financial software companies could achieve international standards. In recent years, how to achieve China’s financial software industry internationalization and financial software companies how to take the development of international road become hot topics, which government and finance software companies are concerned. At present, compared to the US, Europe, India and other financial IT powerhouse, China’s financial software companies are weaker and smaller.In this context, this paper will focus on the problems and reasons of the financial software companies encountered in international development, expecting finding reasons about the gap between China’s financial companies. In the same time, this paper will take the example of the Hundsun to research the change of export amount and explore that whether we could invest in foreign directly in the future and other measures to speed up the internationalization. In this way, can China’s financial software companies accord to their own characteristics to make new competitive strategies in the international financial markets. It’s helpful to determine present and future financial software companies competitive advantages and disadvantages and provide reference for the restructuring of China’s financial software mergers and acquisitions and optimizing the allocation of resources. The main contents are as follows:Chapter I describes the background and significance of China’s financial software internationalization and clears the current widespread problems that China’s financial software companies face in the internationalization process by generalizing and investigating researches and related theories about financial software internationalization at home and abroad. Meanwhile, the author is looking forward to make some recommendations for China’s financial software internationalization by studying related researches and the international situation, existing problems and causes, countermeasure and so on.Chapter II takes a brief introduction about theory of enterprise internationalization. This part analyzes the advantages and disadvantages of the China’s software enterprises internationalization from the view of foreign direct investment, process of International enterprise, international network of enterprise, theory of international Jiew ventures and so on. It will built theoretical foundation for measuring the degree of financial internationalization of software companies.Chapter III introduces China’s financial software enterprises internationalization situation by analyzing China’s financial software companies export situation and China’s financial software internationalization development, which uses SWOT.Chapter IV pays attention to analyze problems and reasons existing in the process of China’s financial software enterprises internationalization. There are many problems in China’s financial software enterprises, such as small export volume, low international awareness, useless financial software enterprise branches abroad and so on.Chapter V takes example of Hundsun, which is the model in China’s financial software industry, through researching its process status, problems in growing and strategies adopted in the process of internationalization, to guide other financial software enterprises to solve problems encountered in the development.Chapter VI gives some suggestion to speed up the process of China’s financial software enterprises internationalization. First, China’s enterprises should learn from the advanced experience of financial software giant. Then, government and financial software industry should take some measures to change the situation. Last, financial software enterprises should change themselves by changing their International strategies and international business management.Chapter VII is the conclusion. It concludes the main work and consequent and suggests improvement direction.