Based On The Financial Perspective Of Fresh Supermarket Core Competitiveness Evaluation

On the one hand, the quickening pace of urbanization in China, people demand for consumption and shopping environment had the higher request. And existing shortcomings of the farmer’s market, such as:dirty, shopping environment and the quality and so on. This is good for the creation of an fresh supermarket development. On the other hand, along with the network technology matures, e-commerce got unprecedented development. Under the impact of the electricity, reversed transmission the retail business transformation, and fresh agricultural products due to its particularity, so fresh supermarket become retail enterprise transformation is preferable.Retail industry as an important part of national economic system, a more important position in our country, and fresh supermarket, as one of the retail format, its importance is gradually revealed.Core competence in this paper, the supermarkets and retail enterprise core competitiveness at home and abroad, summarized the research status of finishing, on the basis of the relevant literature, for fresh supermarket related concepts and research results have a full understanding of retail enterprises.Reference to scholars of retail enterprise core competitiveness evaluation index system, establishes five level indicators such as profit ability, operation ability and operating margins, sales net interest rate, such as 16 secondary indexes,And uses the hierarchical method with fuzzy comprehensive evaluation method as the core competitiveness of fresh supermarket evaluation method.At the same time to YongHui Superstores, FuJian New Hua Du Supercenter, Renrenle Comercial Group and everyone is happy three fresh listed companies as the evaluation objects,The core competitiveness of three listed fresh supermarket empirical analysis.Finally, according to the results of comprehensive evaluation of competitiveness and puts forward Suggestions on enhancing core competitiveness fresh supermarket.