Research On Evaluation And Cultivation Of BT Auto Filter Core Competence Of The Corporation

According to the production and marketing of automotive industry information in2012released by the China association of automobile manufacturers, in2012, China’s passenger carsales is15.4952million units, up7.07%from a year earlier, the development of theautomobile industry is both opportunities and challenges. Many enterprises on the automobileindustry chain recognize, build, maintain and cultivate their own core competitiveness, in thehope to quickly form suitable for the development of the enterprise core competitiveadvantages, so as to achieve survival and development in market competition.BT car filter company which locates in Qingyuan city is a professional manufacturer of autofilter, in this article, through literature research method, in combination with normativeanalysis and empirical research, qualitative analysis and quantitative analysis of the wholelegal, analytic hierarchy process (AHP) and fuzzy comprehensive evaluation to the BT carfilter of the company’s core competitiveness evaluation and cultivation were studied. Thispaper first summarizes the predecessors about competitiveness, core competitiveness, corecompetitiveness evaluation and related core competence theory achievement. Secondly,through the study of the field of BT car filter company interviews and research, analyzes thecurrent situation of enterprise’s competitiveness, and combining previous proposed TMCtriangle model, build the BT car filter company core competitiveness evaluation index system.The index system including the innovation ability, marketing ability, strategic managementability, organization and management ability, production capacity, human resources andenterprise culture. Thirdly, using the fuzzy hierarchy comprehensive evaluation method, thefuzzy comprehensive evaluation method and analytic hierarchy process with the method ofquantitative evaluation, the final overall situation of the enterprise’s core competitiveness andits weak link targeted specific cultivation measures are put forward, thus for BT car filtercompany to form unique core competitiveness to offer help.