Research On Evaluation Of Core Competence Of Xi'an World Expo Park Operating Company

With the continuous improvement of the quality of life of the general public,the continuous improvement of spiritual pursuit follows.This has enabled my country's tourism and cultural industry to achieve rapid development.Many tourist attractions with complete facilities,rich resources and convenient transportation have developed rapidly.This has greatly enriched the types and numbers of tourist attractions.Tourism is a carrier,culture is a soul,and the relationship between the two is complementary.The new era needs to spread culture on a large scale through tourism,and at the same time use cultural concepts when developing tourism products,so as to better meet the spiritual needs of travelers.In this context,people are required to accurately evaluate the core competitiveness of cultural tourism enterprises,and provide corresponding opinions and suggestions based on the evaluation results.This paper selects the Xi'an World Expo Park operating company as the research object.After studying the relevant theories on core competitiveness at home and abroad,according to the "document review-basic theories and methods-case company core competitiveness environment-building a core competitiveness evaluation system-Countermeasures and suggestions-Countermeasure guarantee mechanism" is analyzed,and based on related theories,an evaluation model based on the six core competitiveness of service level,resource level,marketing level,management level,innovation level,and community participation is established.And established an evaluation system.The evaluation results show that:(1)According to the core competitiveness weight index obtained by the analytic hierarchy process,the order of the core competitiveness of Xi'an World Expo Park operation is: service level,resource level,marketing level,management level,innovation level,community participation degree.(2)The fuzzy comprehensive evaluation grade of the core competitiveness of the operating company of Xi'an World Expo Park is “general”,indicating that the company's core competitiveness is not strong,and efforts are needed in the future development,as long as reasonable and effective countermeasures are taken to enhance innovation capabilities,improve management models,promote joint marketing,improve the company's service capabilities,and increase community participation,Strengthen talent development.Through these effective countermeasures,the core competitiveness of the operating company of Xi'an World Expo Park will be improved to a certain extent.The research in this article can provide some guidance for the Xi'an World Expo Park operating company to improve its core competitiveness,and it can also provide reference for other cultural tourism enterprises of the same type.