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Game Analysis On The Innovation Of Mobile Payment Business Model

Posted on:2017-01-21Degree:MasterType:Thesis
Country:ChinaCandidate:C LiuFull Text:PDF
GTID:2309330485493096Subject:Engineering
Abstract/Summary:PDF Full Text Request
4G era subsequently leads to the rapid development of mobile payment industry. Banks and financial institutions, mobile operators, third-party payment platforms, which closely related continuously join in the development of mobile payment industry. The successful experience of developed countries in the field of mobile payments can give us some reference, but it cannot be just copied mechanically, China needs to find the appropriate mobile payment business model for its national situation. Therefore, innovation is the only way.Based on digging three kinds of existing business models, using SWOT analysis method on analyzing the Chinese market, combined with business model innovation theory, the paper finds out that only subversive business model innovation can help the mobile payment industry to thrive.Secondly, the author uses the complete information static game, dynamic game of incomplete information and repeated games of complete information in its game theory analysis, which finds out that the maximize profit, prohibiting of duplication, and reduction of investment and operating risks can be only achieved by co-operation between the mobile operators and the financial systems. In order to achieve better co-operation, it is necessary to introduce a third-party platform to coordinate communication between telecommunications operators and financial institutions. In this way, better distribution of benefits can be realized.In the end, the paper gives its solutions by taking Shanghai Mobile as an example to illustrate the existing business model development bottlenecks, and combine the market situations with the results.
Keywords/Search Tags:mobile payment, business model, Game Theory
PDF Full Text Request
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