The Research Of The Approach Of LTE Access Project Quality Promotion In Mobile Company

During 3G era, because of the strategic errors of Mobile Corporation, a large number of customers chose Unicom and Telecom that changed the pattern of telecom markets. Mobile Corporation one alone big situation was gradually replaced by a diversified market pattern. Especially that 4G was put into the market results in the restructuring of the communications industry. The situation of tripartite confrontation has been formed and the communication market gradually changes from a buyer’s market to a seller’s market. The competition among the three companies becomes more and more fierce, the mode of price competition and technological competition cannot meet the demand, which extends to the price, service, experience, innovation and other multifaceted competition. Mobile operators have begun to realize that improving customers’ satisfaction and loyalty is the key to ensure the competitiveness of the market. In the current 4G market, China Mobile is trying to reshape the brand image through the 4G network, anticipating the first step to occupy the high-end customer market, to get back the market advantage, which is the key to the construction of LTE network.The investment amount of the construction projects in XX mobile LTE network is very large, on a large scale, whose implement quality determines the effect of 4G mobile network promotion in XX province and has far-reaching significance for the development of XX mobile company. In addition, as far as the design company is concerned, to undertake such a crucial project design task not only brings a large number of profit, improves the fame and industry’s influence, competitiveness, but also a challenge to the design of the technical level, management level. Therefore,guaranteeing the quality of engineering design and implement is very important to both the design organization and the construction unit.This paper takes XX mobile company LTE access engineering construction project as the background. This project has long construction period, large scale of investment, more difficulties to solve, combining with the need to put into the operational requirements as soon as possible, meantime combining with reality,combining the project control theory with LTE mobile communication company access to the engineering quality. This project has a deep study on promotion strategies.First of all, the paper analyzes the problems and causes of the current network service quality of XX Mobile Corporation by network complaints analysis method and points out the necessity of building LTE access project. Secondly, the paper discusses the problems of LTE access engineering quality improvement by the combination of practice and theory, and puts forward the measures and improving methods in the following aspects: power and responsibility, performance appraisal,file transfer and so on for LTE access engineering quality improvement. Finally, the paper designs the control measures and network quality improvement measures based on LTE network.