Community Financial Services For The Urban Elderly From The Perspective Of Public Service

As is predicted, China’s population aged 60 years or over will reach 250 million by 2020, and the proportion will rise to 17-18 per cent. Further more, it will increase to nearly 30 per cent by 2050. The changing population structure has great influence on the economy and society, especially reflecting on the deposit, labor market, family structure and social security, etc. Financial service is an important content of the social service system for the elderly, which takes the management for the pension savings. Besides, as an elementary unit of the city, community is the vital supporter for it’s resident. The community services for the elderly determine their living standard directly. So, the construction and development of community financial services for the elderly has great significance.This thesis has interviewed 11 elderly people living in the urban communities and 2 financial institution staff, analyzing the physiological and psychological characteristics of urban elderly financial consumers. Moreover, current situation and problems of community financial services for the urban elderly are summarized, which including the lack of basic community financial services for the elderly, insufficient non-basic community financial services for the elderly, and the lack of the capacity and consciousness of financial services for the elderly. To be specific, the lack of basic community financial services for the elderly refers to the unbalanced distribution of the infrastructure and elderly people’s inadaptation to the new facilities. In addition, insufficient non-basic community financial services for the elderly is resulted from: operational risks, no enough attention from the financial market on the elderly, absence of the community’s serving function. Furthermore, it is common that the elderly lack the capacity and consciousness of financial services for themselves.From the perspective of public service, this thesis suggests developing community financial services for the urban elderly, and paying more attention to their demands for the financial services for the elderly. During China’s community construction process, the government should play roles of guidance, regulation and supervision, etc; And encourage social forces’participation. On the basis of improving community financial infrastructure for the elderly, measures should be taken as follow:1) improving the social security system for the elderly, and cultivating their capacity and consciousness of financial services for the elderly; 2) improving relevant laws and regulations, thus strengthening the supervision level; 3) according to the demands of the elderly living in urban communities, exploring multiple service modes, contents and products; 4) Strongly initiating’Active Aging’...