Research On The Features Of The Petrochemical Industry Restructuring Based On Industrial Cluster In Jilin City

As in 2003, the Chinese government put forward "the revitalization of northeast old industrial base plan", has attracted the attention to the northeast three provinces, on December 30,2015, of the political bureau of the CPC central committee examined and approved the "about comprehensive revitalization of northeast China and other old industrial base of the several opinions put forward, by 2020, northeast China in important fields and crucial links on major achievements were made in reform and achieve a comprehensive revitalization of northeast China, become the important economic support, to speed up to achieve a comprehensive revitalization of northeast China and other old industrial bases, active integrate, actively participate in the" area "construction strategy.For the Jilin province in the larger range, a higher level, the deeper pointed out the direction of regional development. Jilin city as the centre of the petrochemical industry in the northeast of China, and is the most complete regional planning system, nationalisation but it is also a high degree of Jilin economic development after the reform and open policy at the national level in a backward position.In addition, the Jilin city area of coal, oil and other resources drying up, comprehensive mining costs rise year by year, has established on the basis of natural resources of Jilin chemical industry raw materials is in trouble.Coupled with the decline in petrochemical market consumption level since 2008, Jilin petrochemical enterprises must adjust to stimulate the market.This study by the 2008 financial crisis as an opportunity, the developing course of nearly a decade of Jilin petrochemical enterprise and petrochemical enterprises in response to the financial crisis has taken industrial restructuring strategy. Through field investigation and questionnaire, it is concluded that the general law of corporate restructuring.For fieldwork 41 scale petrochemical enterprises of Jilin chemical industrial park, first analyzes the general situation of enterprises, and then to production equipment, technical characteristics, human resources management features, characteristics of product development, marketing features and business outsourcing survey, questionnaires and statistics results illustrate the conclusions.Finally, the industrial cluster development put forward reasonable Suggestions.Main conclusions are as follows:general situation of enterprise is:in the aspect of asset scale petrochemical industry belongs to the capital-intensive industry;Most practitioners in enterprise under 500 people;Most property rights in state-owned and collective enterprises;Product marketing;The largest number of stable market stage, the sales revenue of Jilin petrochemical company sales income has fallen;Most types of chemical raw materials manufacturing industry, the second is downstream of the synthetic materials such as fine chemical enterprise;Environmental waste networking with 31 families, in the park enterprises alone to deal with eight households;There are two families of direct emissions;Device technology main device level general domestic enterprises accounted for 73.0%;Domestic advanced 22.0%;The international level of 5.0%.Enterprise external resource features are:first, equipment technical aspects: before 2008, enterprises tend to product yield increase.2008 years later, more and more enterprises attach importance to equipment’s impact on the environment.Second, human resources management:before 2008, the introduction of talents, staff training and other aspects of the selection rate is higher.After 2008, the enterprises pay more attention to staff training;Fixed wage gradually transformed into a floating wage system, and gradually improve the employees’ incentive system.Then, the product research and development,2008 years later, more enterprises to choose technical cooperation development strategy.Partner also change, enterprises than before more cooperation with Banks, government and foreign enterprises.Difference, diversity, and environmental protection of the product are improved, but the degree of enterprise innovation culture is still insufficient, the market research is still the most important factor in the enterprise product design.Finally, the market marketing,2008 outlets sales and telephone orders, the highest proportion,2008 years after the exhibition sales and network sales has the obvious improvement.Than ever before, the proportion of personal selling, now the main way of sales promotion are all kinds of exhibitions and conferences.More companies have already from the previous quantity expansion competition, price competition to quality and differentiation.Reasonable Suggestions:actively fight for resources, laying solid foundation development;To promote business cooperation with related industries;The construction of the park to adhere to the principle of integration;Training and the introduction of professional and technical personnel;Set up research and development platform.