Enterprise Performance Evaluation Based On Stakeholder Value Orientation

In the overall slowdown in world economic growth in the major economies was mixed background, our country’s economy is generally stable, steady advance. But there are some problems that:China’s economic growth relies on low-end processing and manufacturing, at the end of the world industrial chain. Overall, China’s economy is big but not strong, industry structure behind. China is currently in economic transition, economic reform into the deep water. In this context, Prime Minister Li Keqiang proposed "public entrepreneurship and innovation." In the area of economic downturn, companies active in the market, should maintain the competitiveness of enterprises,burst innovation. Performance evaluation can be effectively self-discipline enterprise management in the new economic environment, enterprise performance evaluation needs to continue innovation, establish a comprehensive enterprise performance evaluation system.Performance evaluation at different times have different characteristics, it reflects the profound business objectives. Early 19th century to the 20th century, the company’s goal is to minimize costs and maximize profits, performance evaluation in order to operate as the center of the performance evaluation stage. By the early 20th century, expanding production scale to shareholders as the center of the performance evaluation stage bred. Enterprises in order to comprehensive, coordinated and sustainable development, performance evaluation based on stakeholder value orientation bred to become the trend.During the course of the study, full consideration the interests and business-related stakeholders. By studying the performance of the prism of five issues, analyze the main interest SZGD company stakeholders, use of financial and non-financial indicators SZGD Company’s performance evaluation system, designed for the company’s development perspective SZGD comprehensive performance evaluation system. SZGD the company under new management performance evaluation system, will have a tremendous momentum of development, it will be able to withstand the downward pressure on the economy, let SZGD Company always full of vitality.