Research On Large Customer Marketing Management System Of Ningxia A Power Supply Company

With the deepening of electricity system reform,our country is gradually pushing the existing power supply enterprises to the market economy.In this situation, our country’s power supply enterprises will face more competition.So they have to constantly study market demand,improve the forecast and control ability of maiket and attach the importance to customer resources to adapt to the hew market situation.According to the 80/20 rule,large customers should be paid much attention to.However,because our power supply enterprise have been in the monopoly system for a long time, they lack consciousness of competition in the market and ignore customer resources.In terms of large customer marketing management,power supply companies are still in the primary stage and short of theoretical research.So the mature and complete large customer marketing management system hasn’t formed.First,in this article I introduced the related research dynamic large customer marketing management at home and abroad with literature research and has been clear about the relevant theories of the electric power marketing and marketing management system;Second,I stated the macro environment from the political,economic,social and technological aspects using the PETS analysis method and thoroughly analyzed the the strengths and weaknesses and what Ningxia A power supply company is facing with the SWOT comprehensive analysis.Then,the present situation of marketing management in Ningxia A power supply company was introduced.Finally,for the above problems,I gave my ideas on how to build the scientific and reasonable large customer marketing management system which is suitable for Ningxia A power supply company.