Research On The Development Strategy Of Z Engineering Project Manage Company

The China’s economic level has increased steady year by year, increasing infrastructure investment, the construction industry has been developing rapidly, it is an important industry department of national economy in China. The prosperity of the industry also intensified the competition in the market of the project management, At the same time, the applications of the Internet information technology, cooperation and win-win concept of sustainable development, the trend of internationalization of project management and multi stage integration trend is increasingly evident. Under this background, how to find the correct development strategy of Z engineering Project Manage Company, has become an important topic in the enterprises.In this paper, the use of field survey method, literature research method, inductive analysis and other research methods. First of all, the paper reviews the theoretical literature of related strategies, then it analysis of the Z project management company in the macro environment, industry environment, competition environment and internal resources and capabilities. Secondly, Using SWOT matrix to carry on the strategic match, making the company strategy target, and Z engineering Project Manage Company to choose a diversified development strategy, differentiated competitive strategy; At last, put forward safeguard measures:Strengthen risk control ability, create a good corporate brand image, improve service quality and performance ability, pay attention to personnel training and improve human resources planning, focusing on information technology to build efficient office system, etc. This provides reference for the management practice of Z engineering Project Manage Company, which provides reference for the strategic management of engineering project management industry, and has important practical significance and theoretical value.