Development Strategy Study Of CTC Environmental Technology Company

CTC Environmental Technology Company as an IT service-oriented enterprise of environmentally-friendly industry, the core mission of CTC Environmental Technology Company is to exactly meet the client’s requirements, the core competitiveness of these enterprises is the ability whether or not it can provide better service to clients continuously. The support of nation to environmentally-friendly industry has been strengthened as time goes on, CTC Environmental Technology Company has a good developing chance. With the development of technology, technical barriers of IT eService for environmentally-friendly industry are getting lower, and the competition within the industry began to intensify, Now, CTC Environmental Technology Company faces below issues, how to choose a better development strategy for itself, how to give full play to their strengths, how to make changes when its external environment changes, and how to develop with a healthy and rapid way.In this paper of strategic management research, the basic analysis methods, such as PEST analysis, Five Forces Model, EFE matrix and IFE matrix, are firstly used to analyze CTC Environmental Technology Company’s external business environment and internal conditions, including resources and capacities. Then, options for the enterprise development strategies are analyzed with SWOT strategic fit tools, Thirdly, the alternative strategies of the company are identified by using the internal-external (IE) matrix. Next, these alternative strategies are evaluated with quantitative strategic planning matrix(QSPM), and the appropriate strategies of the company are proposed. Finally, the specific measures of implementation and guarantee of the strategy are proposed with corporate strategy theory.