The Study Of Entrepreneurial Positive Emotions’ Structure And Outcome Variables

Based on previous domestic and foreign researches, this paper concludes that the structure of entrepreneurial positive emotions (EPE) mainly includes happiness, optimism, entrepreneurial passion, hope, confidence and resilience, they are independent with each other and work together in the entrepreneurial process. In order to study whether the effect of positive emotion on the various parts of the entrepreneurial process is significant or not, and figure out the its mechanism, this paper studies on 195 entrepreneurs and executives from 103 startups. A survey was conducted by questionnaire on the special social group, and rigorous data selection and statistical analysis. The research results show that:not all entrepreneurial positive emotions’ effect on entrepreneurial cognition and entrepreneurial behavior are significant, and some entrepreneurial positive emotions have a positive impact on entrepreneurial cognition and entrepreneurial behavior, while others are negative.(1)In terms of opportunity assessment, and the impact of passion on the opportunity to assess is the most significant, followed by hope; (2)In terms of opportunities to develop, and toughness’s impact on the opportunity to develop is the most significant, followed by the entrepreneurial passion; (3)In terms of group decision, and hope’s impact on the team decision is the most significant, followed by the entrepreneurial passion, happiness in the 3rd place; (4)In terms of social capital, hope’s influence on social capital is the most significant, followed by the entrepreneurial passion, happiness in the 3rd place; (5)In terms of technical development, and hope’s impact on the technology development is the most significant, followed by the entrepreneurial passion, the second is the toughness, the last is optimistic and confident.This paper discusses the structure dimensions and measurement of entrepreneurial positive emotions in Chinese culture background, and the significance and the mechanism of the influence of entrepreneurial process. Remind entrepreneurs to control the positive mood in the process of entrepreneurship, to make full use of its positive role, to avoid its negative effects. At the same time, this research can provide more practical and future oriented theory foundation for Chinese entrepreneurs entrepreneurship education and training.