A Research On The Development Strategy Of Ningxia Yinlu Chemical Building Materials Co. LTD

In twenty-first Century, the enterprises in the production and operation of the link has already completely break the limits of time and space, the division of labor is more fine, intense market competition continues to improve, especially in the production as the core business of enterprises is in dire straits. So the manufacturing enterprises to seek survival and development, must according to their actual situation, to make a comprehensive and in-depth analysis, tailored for the enterprise development strategy.Ningxia Yinlu chemical building materials Co. Ltd. Ningxia as a professional engaged in high-grade Aluminum Alloy broken doors and windows, steel doors and windows, machinery manufacturing industry is only a comprehensive modernization of state owned enterprises. Because it is the institution investment enterprises, involving administrative management and control work, but also related to the factors in terms of rights and responsibilities and profit distribution principle, so the company can not achieve complete marketing operation in the actual operating process, and in institutional settings highlight overstaffed, logistics management of huge fixed labor cost greatly lead to serious internal friction, production, low operation efficiency, liquidity shortage, lack of long-term planning. In the past two years continued macroeconomic weakness, resulting in vicious competition within the industry is becoming increasingly fierce, the company’s business volume decline, great resistance to the normal operation of the company.Research on the strategic management of the main content of this paper is the first company Yinlu strategic management knowledge, in-depth study and research field of management, secondly, combined with the current development of Yinlu’s survival environment, the market environment and the existing in the management of all kinds of problems and loopholes, analysis of Yinlu companies due to the internal and external development environment brought about by the superior a weakness, opportunities and threats, on the basis of the above analysis to do research work in this series, making composite for its survival and development environment easy operation strategy for the Yinlu company.