Features Fuling District Agricultural Marketing Innovation

Current characteristic agriculture has become a priority in all areas of modern agricultural development, with a century-long history of Fuling mustard, it can be counted as rural agricultural economy of Chongqing City, the most widely used brand awareness, the strongest radiation, production and sales the biggest characteristics of agricultural products, it is to watch like jasper, green like agate appearance form, fresh, fragrant, tender, crisp special flavor, and nutritious, convenient and delicious and many advantages shelf-resistant cooking, etc., table, Yoo tea flavor and other purposes and famous, and Europe pickles, sweet and sour cabbage and said the world’s three most famous pickles, but also exports of the three Chinese dishes (mustard, Osmunda, bamboo shoots) one. But with the continuous development of mustard industry and the increasingly fierce market competition, enterprises in Fuling mustard marketing drawbacks are coming in, such as:unbalanced industrial development, but not to more brand, product range limitations of cultural promotion, marketing strategy innovation aspect lacking other issues. How to take advantage of favorable factors Fuling mustard, build regional characteristic benefit agriculture, the key also from the perspective of marketing strategy, marketing strategy Fuling District of local agricultural products, so that enterprises can move Fuling mustard scientific rational, healthy and lasting direction development of.Article roughly divided into three parts, first of all, the article by the understanding of the history of Fuling mustard industry, geographic distribution industry, competition in the market share, the brand, the leading enterprises summarize other aspects, as well as the status of mustard industry market research and related data data integration, to fully grasp the current situation Fuling mustard industry marketing before; secondly, the use of the theory of marketing SWOT analysis, analysis of internal and external environment Fuling mustard and marketing strategy, to identify the advantages of enterprises in Fuling mustard face marketing, weaknesses opportunities and challenges; Finally, SWOT analysis, the article will "4P " theory, respectively, from product strategy, marketing strategy, pricing strategy, channel strategy put forward four specific marketing strategies and innovative solutions and the way methods, such as:new product development strategies, innovative use of raw materials strategy, product innovation and cultural promotion strategy, advertising innovation strategy, online and offline strategies, Internet+ strategies; in order to resolve the practical difficulties currently mustard enterprises in the marketing aspect and faced sales bottleneck.