Study On Ecological Strategy Of The Coal Enterprises In Qaidam Circular Economy Pilot Area

Qinghai’s economic and social development has made a huge achievement since the reform and opening, which laid a solid foundation to achieve leapfrog development, green development, harmonious development, and building a well-off society for Qinghai. However, during this period, due to the global warming, the concept of sustainable development is thinner and the way of extensive economic growth factors, caused the ecological degradation in Qinghai, which becomes serious threats and challengers for Qinghai’s economic and social development that the severe situation of ecological environment, and to seek harmonious economic and social health and ecological environment friendly, person and nature harmonious social development pattern and development path is particularly urgent. Current for The Qaidam circular economy pilot zones ecological development research achievement focuses on regional economic and social macro level and the level of industrial development, in view of the different types of enterprises to carry out ecological transformation of research attention is not enough. Therefore, the paper research form the enterprise strategic management perspective, and combined with the quantitative study and put forward ecological experimental zone coal enterprise transformation strategic path.Firstly, the paper systemic elaborated the background, significance, basic thought and main content and innovation, and the ecological strategy related theories are reviewed, and the enterprise ecology theory discusses enterprise connotation and the characteristics of ecology, ecological economy theory and the analysis of circular economy ideas for The Qaidam circular economy pilot zones enterprise ecological strategy goals and provide theoretical basis and control measures.Secondly, based on the experimental zone in the development of coal enterprise ecological SWOT matrix analysis, the paper expounds the coal enterprise internal conditions and external development opportunity, cleared the experimental zone coal enterprise advantages and disadvantages of ecological strategy, considering the ecological strategy is the inevitable choice of experimental zone the coal enterprise experimental zone at persistent development, and through the matrix of SWOT strategy analysis and put forward the strategic target of experimental zone of coal enterprise ecological transformation and the strategic plan.Thirdly, taking the Wulan Coal Chemical circular economy industrial park as an example, the paper toe quantitative evaluation on the ecological level of development for the experimental zone coal enterprise, and reference to the previous research on Evaluation of enterprise ecology development, and repeatedly went to the test area carries on the investigation and study visits, invite relevant experts to the weight of each evaluation index score. And the result shows that the test area coal enterprise ecology of in general level, and analysis of the inadequacies of the existing enterprise ecological strategy.Finally, the paper reference theory research summary of three kinds of enterprises, on the basis of ecological strategy, combined with the matrix of SWOT strategy plan and quantitative empirical analysis enterprise ecological strategy is insufficient, based on to determine the test area of coal chemical enterprises ecological strategy goal, and put forward the enterprise ecology path.