| As the upgrading direction of industrial real estate,industrial real estate 2.0 is a new real estate development model, based on industry,used the real estate as a carrier,by the means of real estate overall development and operations,with the purpose of intensive use of resources.Industrial real estate 2.0 gradually become one of the three major real estate development model in parallel with the residential real estate, commercial real estate.JiYe Co.Ltd as a new entrant of industrial real estate, after nearly five years of exploration and practice, combined with its own reality, and gradually formed a unique business model. But in the stage of the rapid development of industrial real estate, how to deal with the rapidly changing external environment, how to form their own competitive advantage, which require detailed strategic analysis and research.itself to formits own industrial real estate business strategy to guide the development of specific work.In this paper, with the basic theory of strategic analysis, based on the analysis of industrial real estate 2.0 business in which external macro-environment, industry environment analysis,internal operating conditions, resource capacity analysis,combined with some strategy analysis tools,such as External Factor Evaluation Matrix, Internal Factor Evaluation Matrix, SWOT Matrix,Quantitative Strategic Planning Matrix, to form a viable business strategies. We expect to be able to play a role in traction for sustainable and stable development of the company’s business, but also to provide some ideas and reference for the companies within the industry. |
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