Study On The O2O Marketing Model Based On Mobile We Chat Platform

WeChat now is not just an instant communication tools, but the service and communication, entertainment, life as one of the universal mobile Internet applications.Because WeChat huge user base, marketing mode innovation of an enterprise based on WeChat emerge in endlessly, this has brought new opportunities for the development of mobile e-commerce, the industry scale and expanding market scale.It is being more and more attention and use of enterprise.WeChat marketing high arrival rate, high exposure rate, high acceptance rate, preciseness and the characteristics of high convenience, has become the most commercial value of the mobile Internet marketing platform.But current WeChat O2 O marketing overall level is not high enough, not a complete system and the system construction, WeChat marketing has on all aspects of society had a profound effect, caused the wide concern from all walks of life.In this context, to explore research WeChat O2 O marketing model related problem has important application value.The article defined the concept of WeChat mobile platform O2 O marketing model and analyzes its connotation. Based on the theory of the mobile Internet and So Lo Mo theory generally analyzes the WeChat mobile platform application of O2 O marketing model;Analyzes the realistic economic life WeChat mobile platform O2 O marketing model of the status quo, combined with the SWOT analysis method, comprehensive and profound to WeChat O2 O marketing model problems and deficiencies existing in the development of do the discussion;Finally on the basis of analyzing the typical cases Suggestions to consummate the enterprise WeChat O2 O marketing model practice innovation strategy.Study found that WeChat has extensive customer base, but also has the advantage of tencent as platform, but WeChat O2 O marketing due to its own offline foundation weak, hinder its further development, and trapped in a homogeneous product internal conflict;In the context of climate, WeChat O2 O mode in the mobile Internet and related laws and regulations safeguard ushered in the new development opportunity, at the same time it also faces many from the competition in the market, security risk, and irregular competition.WeChat O2 O marketing is still in the primary stage of development, the enterprise shall strengthen their WeChat safety guidance from the user experience, perfect WeChat function for cross-border cooperation, based on WeChat "qr code" marketing model innovation based on WeChat innovation of marketing mode of "friends" perfect WeChat O2 O marketing model.