An Eye-movement Study On The Attraction Of Geological And Physiognomic Process Trace Subgroup Tourism Resources

In recent years, the research and application of Cognitive Neuroscience in management, economics, behavior science and other disciplines has become the frontier and hot spots in the academic world. The innovation and development of the cross discipline such as Neuroeconomics, Neuromanagement and Neuromarketing, brings new opportunities and challenges to the traditional management and economics, more and more academic research open up a new direction and perspective by using the technology of brain electricity and eye movement. This paper combines the eye movement technology with the subject of tourism, on the basis of tourism resources and its attraction, analyzed the eye movement characteristics of the trace of geological and physiognomic process tourism resources. This paper aims to provide some operational suggestions for development of tourism resources of geological and geomorphological process trace intensive areas and marketing of tourist destination, so as to enhance the market competitiveness.First of all, on the basis of the research of geological geomorphology tourism resources and eye movement technology, the paper defined the concept and theories such as tourism geography, tourism aesthetics and psychology, providing the related theoretical support.Secondly, using the method of literature analysis to design the experiment, preparing the experimental equipment and materials.Then choose seven eye movement indexes as the basic indicators of tourism attraction.They are fixation number, fixation average time,fixation frequency, saccade frequency, first fixation continued time of AOI, regression count of AOI, proportion of AOI fixation time.Thirdly, using the method of entropy to calculate the comprehensive value of 15 types of the tourism resources in the Excel and order it. Then using SPSS19.0 to make a cluster analysis of the comprehensive value, and we can get several levels of the tourism resources attraction. Using the single variable analysis of variance to analyze the main effect of the basic types of tourism resources from age and gender two dimensions.Finally, According to the analysis of experimental data, considering the attraction level of tourism resources and gender age two aspects, put forward some practical suggestions of planing and developing on the tourism resources of geological and physiognomic process trace.