The Diagnosis And Countermeasure Study On The Corporate Culture Of Guangdong Education Bookshop

As a provincial nationalized book distribution company, Guangdong Education Bookshop has owned a chain service network which covers the whole province and is highly flexible after 22 years? development. Its corporate culture was top among nationalized enterprises in Guangdong Province. Along with the fast change of the internal and external environment, its corporate culture is faceing the problem of upgrade.The paper overviews the development of Guangdong Education Bookshop as well as its corporate culture, using the OCAI Measurement Model to investigate the culture?s current situation/features type and employees? expectations with questionnaires. The paper finds out the most prominent feature of the bookshop?s culture through data analysis, indicating that the culture?s type is Market-based, the employees? expectation is Team Type and the cognition of different employees towards corporate culture is exactly the same. According to the results of the survey, the paper points out the problems of the corporate culture, giving relevant solutions and suggestions.